E-Commerce Success Factors: PLS-SEM Approach

The current research gap on e-commerce is still relatively incomplete, with predictors in the model weak influence. purpose of this to empirically test role 'satisfaction' variable, whether it able fully mediate relationship between and success variables. This chose location province West Kalimantan, grounds that one three provinces Indonesia which has a direct land border neighboring country (Malaysia). uses WarpPLS 7.0 analysis tool, arguing more focused exploring variable functions as mediating 'try' cover gaps previous research. results study found satisfaction significant influence Website service quality, Customer Support System, Electronic Word mouth Personalization E-Commerce MSMEs Kalimantan province. Consumer being an important factor for business managers, consumers who have high will positive impact MSMEs, so potential increase sales turnover becomes bigger better.